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Electronic commerce (E-commerce) is the trading of products or services using online platforms, such as the Internet. Central to the success of E-commerce is conducting data analysis for stakeholders to understand how their store is performing, identify improvement areas, and make informed decisions. If you are considering hiring experts who provide E-commerce data analysis services, our team of professionals helps clients in analyzing commerce data and extracting meaningful insights. In this article, we discuss some of the e-commerce data analysis services our specialists offer, for example, descriptive, predictive, prescriptive, and diagnostic analytics. This post also highlights the software tools our E-commerce analysts utilize.

Some of the E-Commerce Data Analytics Services Offered by Our Experts

1. Descriptive E-Commerce Analytics Services

Descriptive analytics involves collecting, cleaning, and summarizing past business performance data to identify patterns, trends, and key features of a data set. Our E-commerce data analysts offer descriptive e-commerce analytics services using statistical techniques and data visualization to get a clear data summary for decision-making. By computing values such as the measures of central tendency and variation, we help business owners understand what has happened in their e-commerce platform. Some of the metrics we analyze for our clients include sales revenue, customer acquisition costs, click-through rate, returning customer rate, and impressions.

2. Prescriptive E-Commerce Analytics Services

Prescriptive analytics involves applying statistical and analytical techniques to identify potential courses of action and their predicted outcomes. As we provide prescriptive e-commerce analytics services, we operate advanced algorithms and techniques to identify the most effective strategies for optimizing pricing strategies. We also provide expert help in enhancing inventory management, improving customer experiences, and streamlining operations to maximize profitability. Our specialist helps analyze consumers’ behaviors, for example, browsing and purchasing actions to give the best recommendations and help decrease the churn rate.

3. Predictive E-Commerce Analytics Services

Predictive analytics involves the use of statistical techniques and machine learning algorithms to analyze past data and anticipate future occurrences. In the provision of predictive e-commerce analytics services, we apply advanced data analysis techniques to predict trends such as product demand, market trends, and consumer lifetime value. By employing predictive analytics techniques, we provide the best help to our clients, enabling them to:

(a) Maintain optimal stock levels and increase the frequency of inventory cycles.

(b) Avoid stockouts and ensure goods availability when in demand.

(c) Have higher engagement rates and improved customer retention.

(d) Improve sales forecasting accuracy, enabling strategic planning and resource management.

4. Diagnostic E-Commerce Analytics Services

Diagnostic analytics are applied in answering the question “why did it happen” enabling businesses to understand the reason for events that happened in the past and understand relationships in data. When providing diagnostic e-commerce analytics services, we utilize techniques such as correlation and regression analysis to uncover patterns, relationships, and anomalies in data, which we then apply to explain why certain outcomes were achieved. Our e-commerce data analyst helps business owners in learning about consumer preferences, how they can influence customer purchases, and determine if the buyer purchases items in their online carts.

5. Customer Segmentation Analysis Services

Customer segmentation involves dividing customers into groups of individuals with common characteristics, such as demographics and purchasing behavior, to improve marketing strategies. Our experts provide specialized help for customer segmentation services by categorizing consumers based on who they are and what they do to develop a comprehensive understanding of their needs and preferences. By getting our customer segmentation analysis services, business owners implement effective strategies that guarantee increased profits and high conversion rates, translating to a positive ROI and improved average order values (AOV).

6. Website Analytics Services

Website analytics is the practice of tracking and understanding the behavior of users on a website to gain insights that are applied in developing optimization strategies that can improve client experience. Our experts handle all procedures, including gathering and processing data, developing key performance indicators, and planning effective strategies as part of our website analytics services. By utilizing techniques such as assessing the bounce and conversion rate, tracking traffic sources, and measuring conversion rates, we help our clients identify customer behaviors and develop an effective online marketing strategy.  

Software Tools We Use When Providing E-Commerce Data Analysis Services

Our professionals use three main software tools when offering e-commerce data analysis services: Python, R, Power BI, and Excel to analyze data. Python is a popular open-source programming language used due to its extensive libraries, simple integration with data sources, and community support. Examples of e-commerce data analysis solutions we provide using Python include but are not limited to: i). Sales trend analysis, ii). sentiment analysis, iii). time series analysis, and iv). churn prediction.

Power BI is a business intelligence tool for creating interactive reports and dashboards. Our professionals use Power BI to analyze e-commerce data by conducting product performance and customer behavior analysis. We also help clients visualize data using graphics and compose e-commerce sales reports for easy interpretation.

Excel is a spreadsheet program that enables users to perform various calculations and create high-quality graphics. We help our clients improve their e-commerce business through sales tracking, KPI monitoring, optimizing marketing and social media operations, and enabling efficient stock and inventory management. With Excel, we analyze massive amounts of data and help our clients optimize business operations and make informed strategic choices.

Why Choose Our E-Commerce Data Analytics Platform?

• Our company has subject matter experts with deep and specialized knowledge and experience in e-commerce for clients across various fields, including e-marketing and supply chain management.
• Professionals from our company provide advanced e-commerce data analysis solutions by applying sophisticated techniques such as machine learning to help clients improve business performance.
• At our e-commerce data analysis company, we apply our expert skills and utilize advanced tools to analyze and visualize data, enabling simplified interpretation of findings. Our specialists also help interpret the findings to identify patterns and enable effective decision-making.
• Our e-commerce data analysts provide the best services to enable clients to make meaningful conclusions from their data to attain the desired business objectives. From providing assistance on the data collection type to results interpretation, we offer comprehensive support and ensure the analysis is done according to the client’s request.
• With our customer support team being available 24/7, we ensure timely delivery of results and prompt inquiry resolution, ensuring our clients are fully satisfied with our services.

For those in need of e-commerce data analysis, reach out to us today by filling out our Contact Us form or through our live chat to talk to our friendly customer service agent. We ensure we assign our clients’ tasks to their subject matter experts; hence, you are assured of high-quality analysis services and reliable results.